• FootbALL highlights the power of football to drive positive social change across European communities and advocates that the game is open to all to enjoy, play, learn and develop. • It builds on UEFA’s ongoing commitment to harness football as a catalyst to foster positive change in society, with a simple yet significant message: in football, everyone is welcome. • The digital platform propels to connect, inspire, and mobilise the social sustainability community in European football. It drives a shared agenda, stimulates a common narrative and consistent approach on existing and new social, inclusion and equality initiatives.